tag:blogger.com,1999:blog-81697435005468153782024-03-05T02:10:28.181-08:00Marketeers are from Mars, Consumers are from VenusWhen did marketing suddenly become so difficult? And why do brands find it hard to engage consumers now they aren't controlling their message? A blog about how some brands find it so hard to engage meaningfully with consumers and some find it so effortless.thedanburdetthttp://www.blogger.com/profile/12359021206317570518noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8169743500546815378.post-31850642039487740422011-10-04T14:24:00.000-07:002011-10-04T14:24:44.910-07:00The power of Social Media<div class="separator" style="clear: both; text-align: center;"><br />
</div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;">I’m fascinated by the power of social media and its ability to reach out to a network of people and connect with them. </span></b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="font-size: large;"><br />
</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkpzQuQKnVy5E5ocm3SNYEu7o26wFQ9sWUM-c4svFmuNrCulD9kSES_uirmuEqRSl68WipA0S_RGeEwW9jQ6l0rHpZz_q5SAIyQqRrODNZB9PCTu6WoZ06r5ijVCpLSmJPH31YSlriZoJ/s1600/Tube+rant.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkpzQuQKnVy5E5ocm3SNYEu7o26wFQ9sWUM-c4svFmuNrCulD9kSES_uirmuEqRSl68WipA0S_RGeEwW9jQ6l0rHpZz_q5SAIyQqRrODNZB9PCTu6WoZ06r5ijVCpLSmJPH31YSlriZoJ/s320/Tube+rant.jpg" width="320" /></a></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><b><br />
</b></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I was reading a blog post by Jonathan MacDonald yesterday where he was talking about something he had witnessed in an underground station – a guard being verbally abusive to a traveller who eventually suggesting to “sling him under a train”. </span><br />
<div><div class="separator" style="clear: both; text-align: center;"></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
Jonathan’s video became front-page news thanks to in part to the explosive nature of his story and the social network that enables it to travel far and wide seemingly under its own steam. <br />
<br />
In his blog Jonathan singles out the 8 things that he says enabled him to unlock the power of social media: <br />
<br />
1. As I always carry either a camera or camera phone, when I saw the guard’s behaviour I pressed record – this is because I try and record things that may be of value to citizens as that is my favourite subject <br />
<br />
2. As I have a blog, I wrote a blog post, uploaded the video to YouTube, embedded the video in my blog and published it <br />
<br />
3. As I am on Twitter, I sent out a few Tweets about the post (asking people to ‘RT’ which means Re-Tweet), including some directly to the very powerful Twitterers. I did the same on Facebook too. <br />
<br />
4. As some large press organisations are on Twitter or online, I ensured that they would find the story too by directing them to my blog post <br />
<br />
5. I then waited overnight for people to start talking – which they did. I re-joined the conversation that was now vibrant across the web <br />
<br />
6. As I have a contact page on my site, anyone who wanted to get in touch with me could – so by mid-morning Friday (16th Oct), many journalists used my contact page to ask whether they could speak with me about the story <br />
<br />
7. I made myself available to be interviewed – meaning trekking all over London from studio to studio – showing willing makes it easier for the press to write and film more <br />
<br />
8. I wrote this follow up post as an account of the events and hopefully as guidance and encouragement for others to do what I did – then repeat from point 2 <br />
<br />
<b>In other words: all Jonathan did was see something that shouldn’t be tolerated and use the ammunition he had in his hands – video/blogs/network – to give it a broader audience.</b> <br />
<br />
As a marketer understanding how to help brands make the best use of social media is an ever evolving (and perhaps never ending journey) and at The BSG (<a href="http://www.thebsg.eu/">www.thebsg.eu</a>) we’re lucky enough to be on this journey with some of the best brands in the world. <br />
<br />
Finding powerful stories that connect with consumers is key – too often brands fail to take on-board the basic premise that people love to get behind a good cause and are less willing to really engage when they think they are being sold to. <br />
<br />
<b><i><span class="Apple-style-span" style="font-size: large;">“Britain has become a world leader in Litter” – Bill Bryson. </span></i></b><br />
<br />
It’s a shame that Britain once famous for it’s iconic brands like Rolls-Royce, Aston Martin, Harrods, Typhoo tea and HP Sauce is now on its way to being the leaders in Litter. <br />
<br />
If you haven't noticed it so far, just take a look next time you leave your office or your home... have a glance at the filthy motorway verges, the plastic bags fluttering in the trees, the fast food wrappers lying in the gutter, plastic bottles scattered all over our parks and gum on our pavements. </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Clean Up Britain (or CLUB as they like to be called) is group of individuals who’ve got together with one shared ambition – to rid this country of its rising tide of litter. </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis-fVLNH4Kp5pRCUHTM1rIYZgfLebMvuwYyf_tzMoJjc2Cz7IsV_M-30X2l04umjaqESurPsl6p1leAjjYk-t3lJQUy6vWdszeXv5YnTOn8n5OItdPvReeOVNJu4KTjTahktU6ckbNGroY/s1600/CLUB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis-fVLNH4Kp5pRCUHTM1rIYZgfLebMvuwYyf_tzMoJjc2Cz7IsV_M-30X2l04umjaqESurPsl6p1leAjjYk-t3lJQUy6vWdszeXv5YnTOn8n5OItdPvReeOVNJu4KTjTahktU6ckbNGroY/s320/CLUB.jpg" width="320" /></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><i><span class="Apple-style-span" style="font-size: large;"><b>“We need to make dropping litter as socially unacceptable as drink driving” – David Cameron</b> </span></i><br />
<br />
The cost of picking up litter every year is estimated to be in the region of £1B and at a time when economies are struggling it’s ridiculous to think we can afford to throw money down the drain – but that’s exactly what is happening. <br />
<br />
· Picking up litter cost Local Authorities nearly £1 billion in 2010 (CLUB national campaign) <br />
· The amount of litter dropped in Britain has increased by 500% since the 1960s (KBT) <br />
· An estimated 1.3m pieces of litter are dropped on Britain's roads every weekend (KBT) <br />
· On average, men drop 3times as much litter as women (Symphony Environmental survey) <br />
· McDonald's is the most littered fast food brand in England (KBT 2009) <br />
· Coca Cola accounts for nearly 5% of all litter (Litter Heroes survey) <br />
· 300,000 pieces of chewing gum were recently peeled off Oxford Street in London (KBT) <br />
· Removing chewing gum costs London £10m a year (KBT) <br />
<br />
To think that the cost of scraping chewing gum from our pavements could have paid for increased policing (and maybe even prevented some of the rioting) is a sobering thought and when you break it all down £1B could have paid for: <br />
<br />
· 42,500 new police constables (starting salary £23,500) <br />
· 60,000 new nurses (starting salary £17,000) <br />
· 2,500,000 hospital beds (at £400 a day) <br />
· 5,000 libraries (£200,000 a year) <br />
· Nearly 300 million meals on wheels for pensioners (285,714,286 at £3.50) <br />
· Tuition fees for 111,111 students (tuition fees at £9,000) <br />
· 40 new secondary schools (£25 million to build) <br />
<br />
<b><span class="Apple-style-span" style="font-size: large;"> So why am I blogging about Clean Up Britain you may ask? </span></b><br />
<br />
<b> The first reason is potential.</b> It is both highly visible and totally preventable so it staggers me that the government funded ‘Keep Britain Tidy’ campaign has been so ineffectual. <br />
<br />
<b>The second reason is it is something I feel very passionate about</b>. It’s not often these days one feels national pride, but as an adopted ‘Londoner’ I too often feel ashamed by the state of our capital city with it’s littered sidewalks and parks. <br />
<br />
<b>And the third is because I believe CLUB are in a great position to really make this campaign count. </b>That’s why The BSG have decided to get involve and offer CLUB our professional expertise to help them find corporate partners to actively support the campaign and in turn help CLUB make a difference to people’s lives in Britain. <br />
<br />
<b><i><span class="Apple-style-span" style="font-size: large;">“To help CLUB change the attitudes and behaviours of the 48% of the British population who admit to dropping litter is a huge challenge and one the BSG is proud to be involved with” – Rod Connors. </span></i></b><br />
<br />
As an ex-Marketing Director at Nike, Rod Connors and CLUB Founder-Director John Read, have embarked upon a mission to find corporate partners who are willing support a sustained and high profile campaign, to change the behaviour and attitudes of the many millions of men and women in Britain who drop litter. <br />
<br />
To do this CLUB has to be able to mobilise grass-roots activists who are both passionate about spreading and prepared (like Jonathan) to go the extra mile to help clean up Britain. <br />
<br />
During the London riots we saw how social media could be a powerful force for both good and bad – used to coordinate the looting and then to mobilise an army of civilians who came out in force the following morning to clean the streets. <br />
<br />
<b><span class="Apple-style-span" style="font-size: large;">What CLUB believe it that when communities of people are galvanised behind a powerful common goal, social media can be hugely powerful way of mobilising large sections of the population – and then anything is possible.</span> </b><br />
<br />
I’d love to hear how YOU think that CLUB really can make their Clean Up Britain message stick and how it can change people’s attitudes and behaviours towards litter: <br />
<br />
· What do you think of the campaign? Do you think that Clean Up Britain is something that people will really get behind? If not why not? <br />
<br />
· Do you have any thoughts about how we could unlock the power of social media? Do you have any examples of good causes who’ve used social media to brilliant effect to inspire us? <br />
<br />
· Are you’re interested in finding out more about opportunities to come on board as a CLUB partner? How can you help?<br />
<br />
<span class="Apple-style-span" style="font-size: large;"><b> Please tweet me your thoughts <a href="https://twitter.com/#!/thebsg_danb">@thebsg_danb </a> or alternatively is you want to get involved then you can really help by: </b></span><br />
<br />
· Signing the People's Pledge at <a href="http://www.cleanupbritain.org/">http://www.cleanupbritain.org/</a> <br />
· Sending <a href="mailto:john.read@cleanupbritain.org">john.read@cleanupbritain.org</a> your photos of litter 'blackspots' <br />
· Following <a href="http://twitter.com/cleanupbritain">@cleanupbritain</a> on Twitter and tell whether you think it is fair to ask companies whose brands are constantly littered, to make a contribution to the costs of cleaning up litter? <br />
· Taking action yourself and set up or join a local 'litter pick' group. If you already belong to a local organisation, please tell them on Twitter, so they can put people in touch with you. <br />
<br />
Thanks to @thebsg_rodc for the input and @jmacdonald for the blog that got me thinking <a href="http://www.jonathanmacdonald.com/?p=4042">http://www.jonathanmacdonald.com/?p=4042</a> <br />
<br />
</span></div></div>thedanburdetthttp://www.blogger.com/profile/12359021206317570518noreply@blogger.com0tag:blogger.com,1999:blog-8169743500546815378.post-32522180815006255522011-09-28T15:24:00.000-07:002011-09-28T15:24:55.169-07:00“Anything simple always interests me”<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> <w:UseFELayout/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="276"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;}
</style> <![endif]--> <!--StartFragment--> <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY-oXElSA7URKQcadXXeCrU8vPeHij2xao6NdUZWLU_IaP1LdLdIhF_kdMECDoHfdhm491MS1J1rJqYFVHfGg0OzF5KEax9sCTqXFrQq_zsJrduYaGcGirxT_2XZtNDZFUcw_pai3ysOIQ/s1600/Friends+spot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY-oXElSA7URKQcadXXeCrU8vPeHij2xao6NdUZWLU_IaP1LdLdIhF_kdMECDoHfdhm491MS1J1rJqYFVHfGg0OzF5KEax9sCTqXFrQq_zsJrduYaGcGirxT_2XZtNDZFUcw_pai3ysOIQ/s320/Friends+spot.jpg" width="320" /></a></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="color: black;"><br />
</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Funny thing you notice about having children is how simple life is. I was at the park with son the other day and started playing with some kids he didn't know. I watched him stroll up to the group of kids, size them up then sit down and begin playing. When we left he proudly told me he’d been playing with his friends. I bet if </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Ben had a Facebook page he’d have no problem making friends if the performance in the park was anything to go by.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>So how come marketeers find it so hard to keep things simple? </b></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I’m convinced most of the time it’s because they don’t understand social media – after all the majority of marketeers in senior positions haven't grown up with social media – and I include myself in that. The rest of the time it’s because they accept bad advice – when in fact the best thing they could be do is rolling up their sleeves and getting stuck in. rather than trying to learn social media from a text book.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Bring on the world awash with Whopper Sacrifice’s and Skittles update-the-rainbows because we don't want to see geniuses like Hugh Laurie deflowered in advertising monologues that don't seek to engage the consumer. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">So when ENO posed the question: ever thought how odd your online life is? It connected. I watched their charming video <a href="http://www.youtube.com/watch?v=aDycZH0CA4I">http://www.youtube.com/watch?v=aDycZH0CA4I</a> and I reflected on how social media has made the world a more complicated place and wished I could have gone and watched their opera.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Hope you enjoy it as much as I did :)</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizaf98Anj6cx9y7_ZYTkEK1jjvdNi8bWWfj_bYQjwd5tqX6eb0F9q4ZwFGeWpevbHYdKMTOQlbMvnYMgefqcFdOR2rzodh3fypTNPcKsBTofN9oaYJF_iMrJeygvx0GdxzvboJ1wuuWTu2/s1600/Opening+post+Google%252B.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizaf98Anj6cx9y7_ZYTkEK1jjvdNi8bWWfj_bYQjwd5tqX6eb0F9q4ZwFGeWpevbHYdKMTOQlbMvnYMgefqcFdOR2rzodh3fypTNPcKsBTofN9oaYJF_iMrJeygvx0GdxzvboJ1wuuWTu2/s320/Opening+post+Google%252B.png" width="320" /></a></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: x-small;"><br />
</span></div><div class="MsoNormal"><o:p></o:p></div><!--EndFragment-->thedanburdetthttp://www.blogger.com/profile/12359021206317570518noreply@blogger.com0